Neighbors Feeding Neighbors

Neighbors feeding Neighbors is a community food drive built around the concept of a previous event Hanging With Turkeys. Much of the donations that were received were monetary so a pivot in the event concept was crafted that focused on driving donations online which would in turn reduce the previous events related costs. 

The core of the new event was providing value for sponsors through display ads that would garner significant reach. So the designs for this was primarily social media and display ad focused. The designs required creating a new branding concept. The man logo is inspired by the title design from Mister Rogers Neighborhood and the overall design aesthetic was built around miniature homes that were reminiscent of the miniature neighborhood in the opening of Mister rogers neighborhood. using those as inpiration for the design language was a clear way to invoke the concept of neighbors helping other neighbors out.