Idaho Beef

The Idaho Beef design was created for a large-format print installation placed on a pillar inside the Lewiston Airport. To begin the project, the company’s logo needed to be recreated to accommodate the scale required for large-format printing. Using a variety of vector recreation techniques, the logo was rebuilt for clarity and scalability. The final design incorporated a high-resolution stock image of grilled meat and was arranged into a layout that accommodated the nontraditional dimensions of the installation space.