Pet of the Week

Pet of the Week is a small, sponsored weekly radio segment and featured article on the Dailyfly website. As part of an initiative to secure a new sponsor, spec designs were created to demonstrate how sponsorship placement would appear. This required the development of a logo for the segment. The resulting logo is a simple, cartoon-style concept featuring a dog and a cat that is clear and easy to recognize at a glance. The design is colorful and slightly whimsical while remaining clean and straightforward.