SCI Spas – Swim Spas

The logo design and branding for SCI Spas – Swim Spas was based on the client’s desired color palette, which was inspired by neon colors commonly associated with Miami aesthetics. Using this as the conceptual foundation, the logo design drew inspiration from iconic visuals found in media such as Miami Vice and other 1980s Miami-inspired design styles. The final design incorporates the color palette in a way that reinforces the intended visual aesthetic while maintaining a clean and versatile logo suitable for a variety of applications.